Privacy Policy

Last Updated: 24 June 2026

Long John Silver ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or contact us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.

1. Who We Are

Long John Silver

Email: john@longjohnsilver29.co.uk

Telephone: 07519 178231

Address: 4 Elley Green, Corsham, Wiltshire. SN13 9TX

For the purposes of data protection law, Long John Silver is the Data Controller of your personal information.

2. Information We Collect

We may collect and process the following information:

Information You Provide to Us

Name
Billing address
Delivery address
Email address
Telephone number
Payment information (processed securely by our payment providers)
Account login details (if applicable)
Information provided through enquiries or customer service communications

Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Time zone settings
Website usage data
Pages visited and browsing activity
Cookie and tracking information

3. How We Use Your Information

We use your personal information to:

Process and fulfil orders
Deliver purchased products
Manage payments and refunds
Communicate regarding your orders
Respond to enquiries and customer service requests
Improve our website, products, and services
Prevent fraud and maintain website security
Comply with legal and regulatory obligations

Where you have given consent, we may also use your information to send marketing communications.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

To fulfil orders and provide products or services you have requested.

Legal Obligation

To comply with tax, accounting, consumer protection, and other legal requirements.

Legitimate Interests

To operate and improve our business, prevent fraud, and provide customer support.

Consent

For marketing communications and certain cookies where required.

You may withdraw consent at any time.

5. Payment Information

We do not store or have direct access to your full payment card details.

Payments are processed securely by trusted third-party payment providers who comply with industry security standards.

6. Sharing Your Information

We may share personal information with trusted third parties where necessary, including:

Payment service providers
Delivery and courier companies
Website hosting providers
IT and security providers
Professional advisers
Government authorities where legally required

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

7. International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

8. Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purposes outlined in this policy
Meet legal, tax, accounting, and regulatory requirements
Resolve disputes and enforce agreements

Order and transaction records may be retained for up to six years to comply with UK tax and accounting obligations.

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your data
Restrict processing of your data
Object to processing
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details below.

10. Marketing Communications

If you subscribe to our newsletter or marketing communications, we may send you information about:

New jewellery collections
Special offers
Promotions
Company news

You can unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email
Contacting us directly

11. Cookies

Our website uses cookies and similar technologies to:

Ensure the website functions correctly
Improve user experience
Analyse website traffic
Remember user preferences
Deliver relevant marketing where consent has been provided

You can manage cookie preferences through your browser settings and our cookie consent banner.

For more information, please see our Cookie Policy.

12. Security

We take appropriate technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Alteration
Disclosure

While we strive to protect your information, no method of internet transmission is completely secure.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.

14. Children's Privacy

Our website and products are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child, we will take steps to delete it promptly.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

Any updates will be published on this page together with the revised "Last Updated" date.

16. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

Long John Silver

Email: john@longjohnsilver29.co.uk

Telephone: 07519 178231

Address: 4 Elley Green, Corsham, Wiltshire. SN13 9TX

Information Commissioner's Office (ICO)

If you are unhappy with how we handle your personal information, you have the right to complain to the UK's data protection regulator:

Information Commissioner's Office

Website: ICO Website

We would appreciate the opportunity to address your concerns before you contact the ICO.